There are lots of myths and theories floating around the web as to how search works, and Insilico Media Group is no stranger to having to be “mythbusters” when it comes to misconceptions about Google.
You see, Google doesn’t release detailed information on how their ranking system works because, if they did, people would use that against them and try to cheat the system. Combine this with the fact that Google’s becoming increasingly reliant on artificial intelligence systems to provide more accurate search results, and the whole process gets very cloudy either way – not even Google’s engineers know, 100%, how every search result is delivered.
The full complexities of SEO are technical and difficult to understand, but the basics are as easy to find as a quick search on Google (and, after you compare 5 or 6 blog posts, you can determine what will work based off a “majority rule” conclusion, as one blog will always contradict another) – what your page is about and how many other pages are referring to it (and who those referrers are). Once you understand that, you can dismiss a lot of the myths.
Think of it this way: if you could get your page to rank higher based on social media links alone, for example, all you’d see, all day, is people posting links to their websites on Twitter and Facebook.
Also – just because you build a website, doesn’t mean you’ll automatically be the first page on Google. Also, just because you post once in a while, or get an article published in the newspaper, doesn’t equal first page success without an ongoing commitment to SEO efforts. You can apply this to almost any SEO myth – if ranking high on Google were as easy as, say, submitting your link to a press release service, everyone would do it. All the loopholes have been tried, Google systems are far more advanced than that.
The real path to better SEO performance is providing authoritative answers to the questions your target audience is asking – that helps match the relevant queries, while also gaining you links by being a useful resource.
Insilico Media Group is a full-service marketing agency offering affordable web development and marketing services to local small businesses. In three years, we’ve helped over 60 brands grow. How can we help yours?