How Do Facebook’s Changes Impact Your Small Business?

Facebook’s recent announcement has left many Mid-Ohio Valley small business owners running circles around their thoughts, wondering “how can my business overcome this?”  And, as predicted, we‘ve received several inquiries from our clients, and our non-client friends, about this new Facebook update and what it means for your business.

Honestly, we’re optimistic nothing seriously world-shattering is going to happen. Why? Because this has been happening as early as January 2015. (source: an Article “straight from the horse’s mouth” in November 2014: https://www.facebook.com/business/news/update-to-facebook-news-feed)

While some local social media consultants may be running scared right now, trying to organize paid seminars to regain some of their lost revenue due to client cancellations due to their overall ineffectiveness, the Insilico Media Group team is excited to be in the middle of another productive month for almost all of our clients (and we’re maintaining momentum for those routinely impacted by the winter weather months).

We’ve been saying this for years – YOU NEED MORE THAN SOCIAL MEDIA MARKETING TO BE EFFECTIVE FOR YOUR SMALL BUSINESS.

We’re still focusing on a minimum of 7 social media platforms, plus the major search engines, over 25 local search engines, local marketing (geofencing, beacons, etc.), email marketing, and website maintenance for all of our clients, for as low as $500 per month.

One of the most popular questions we’re receiving is “should I put up a post to remind my followers to engage with my page?”  Our answer: NO.

Businesses have been posting these status updates periodically for years now. If your followers see that post, chances are they’re seeing your other posts. If the followers don’t see your posts anyway, chances are they’re not going to see that post. Why bother your followers with an irrelevant, and seemingly pathetic bandwagon jump attempt to get your followers to briefly interact with your brand?

“But, but, but…. we can always sponsor this post, right?” Sure, waste some money. Sponsor a post to your page “likes” to beg for them to continue to like you. Beat the dog while it’s down.

What will this post do? Well, it’ll spark those already seeing your post to engage with it once. Successfully, maybe you’ll get these people to engage with your page a little more often for a week or two. Then, they’ll gradually fall off and get interested in the next latest-greatest-shiniest. What then? Make another post? Waste more time? More tactics to get “liked”?

Newsflash – Facebook’s big crack down is based on brands shamelessly begging for likes and engagement.

Want to know a better way to go about this? IMPROVE YOUR CONTENT. ENGAGE YOUR FOLLOWERS. SPARK CONVERSATION.

Facebook is cracking down on business posts because (SHOCKER) they’re a SOCIAL MEDIA PLATFORM. They want to keep their users using Facebook. They want their users to be social. Make your brand social.

You don’t need a marketing team to run your social media. You don’t need to pay a consultant to join some “training” seminar filled with high-level “DIY tips” you can get for free off of a Pinterest infographic. You can do this 100% on your own, for free.

What do you need us for?

  1. Engaging content that gets that 200%, 600%, 3,000% weekly increase in engagement, conversation, views, likes, shares…
  2. Eye-catching images that are going to make people stop swiping up for a minute to see who’s posted something witty, pretty, funny, emotion-sparking, thought-provoking…. well, you get the point….
  3. We stay on top of trends so you don’t have to. That means things like this, where people think the sky is falling down on them, we can be there with the lollipop and remind everyone that, no, really, it’s all ok.
  4. We’re just really cool people to hang out with. We make people laugh.
  5. We also have a very cute little office baby.

Need advice? Contact Nicole at nicole@insilicomediagroup.com.

Need a proposal for services? Send an email to info@insilicomediagroup.com.

Need to schedule a meeting? Call 304-615-8921 to reach a real person today.

by Nicole Sheridan