This quarter, we’re dedicating our Mondays on social media to exploring common misconceptions in marketing.

Over the last three years, our team has heard all of these at least once, in the Mid-Ohio Valley.  We’re here to debunk these myths and educate our audience with some valuable knowledge to convince them that they need to market their business – whether we’re by their side, or they’re doing it themselves.

Get comfortable, and enjoy our many myth-busting replies:

1. “Marketing is a waste of money”—When this thought comes to mind, you’re effectively saying that your service or product is a waste of money. Think about it, you want to grow your business but you’re not willing to invest in marketing it, so aren’t you kind-of saying you’re services are not worth promoting? You’ve already invested in your business, now it’s time to invest in growing it. Without marketing, your business will have a very hard time getting you a return on your investment.

2. “It takes too long to see a return on my marketing investment”—If this is the case, your marketing strategy just might be the wrong one. There are a bunch of marketing opportunities out there and some can provide fast results, while others are more of a slow burn. Having marketing experts as a resource (who have been there and done that) will help you to know which strategies will bring rapid results and which strategies will build brand loyalty.

3. “A friend of mine is a designer and can help me market”—This is half true, your friend can design something for you and help you market your business. But does your friend know how to design and target the audience you need to grow your business? Oftentimes, people put together a look for their business without considering the feel of that look. Professional designers and marketers know not only how to create a look, but also a feel for your business, instilling trust with your customers.

4. “I just want to put a little bit of money towards marketing until I see results, then I’ll invest more”—Is this a good marketing strategy? Maybe, maybe not, actually most likely not! We’re not trying to be the bearer of bad news here, but like we mentioned earlier, marketing is an investment in yourself and your business. Would you hire a personal trainer and say I’ll workout with you once every other week, and once I start seeing results, I’ll workout with you more? Common sense tells us you won’t see real results from putting forth minimum effort, you have to push the limits. When it comes to marketing, it’s important to strike a balance between what you can invest and what you should invest. There are strategies available that will get you amazing results for the best price, and having experts in your corner will get you there.

5. “You should only focus on acquiring new customers.” – No, you also need to keep them. If you only focus on bringing customers in, you’ll see them leave as quickly as they came. Work on generating lifetime value that’s higher than the cost of acquisition. Give users a reason to come back—an incentive to engage with your brand.  Never assume your customers are yours for life. Everyone who buys from you needs regular reinforcement of the reasons to continue buying from you and not from one of your competitors. Promote to prospects, but always promote to customers, too.

6. “More is better.”– Don’t make the mistake of thinking that quantity is more important than quality when it comes to users or leads. Getting cheap users is easier but not more lucrative. Sure, you can get leads for free or cheap, but they’re harder to retain. You need to find and keep quality users through engaging marketing that is (mostly) tied into social media.

7. “I Don’t Need to Do Much – Marketing Is an Organic Process” – Some businesses think that since their product or service is so good, marketing will happen naturally.  The reality is, you need to communicate with your target audience to get your product or service out there – or your competitors will get there first. You need a strategic process to determine how you want your brand to be perceived, recognized, experienced, and shared.

8. “Marketing is Advertising”—Well, yes and no. Without advertising, marketing is much less effective and without marketing, advertising can be a waste. In order to truly grow your business, you need both. Advertising is a branch of marketing through which your services can be presented to your audience, whereas marketing is the essence of reaching them.
9. “It Isn’t Possible to Accurately Report the Results of Your Marketing Campaign, and Therefore You Will Never Know your ROI” – With the tools marketers have at their fingertips, you are likely to be amazed at what you can see! Full reporting means you will be able to see which landing pages are performing the best, are receiving the most hits, and converting into leads. Find out which contact forms are the most effective, which pieces of content are attracting the most visitors to your website and are engaging people for the longest, and which links they are clicking on. Discover which pages on your website your leads are looking at and which ones they are just clicking through, and which emails are opened or deleted.

10. “Your industry is too boring (or traditional) for content marketing” – “Complaining your industry isn’t glamorous tells me two things about you: you don’t fully understand your customers need/pain points/ wants and you are boring.” ( Lisa Barone of Overit) The opportunity to create high-quality content is there, regardless of what industry you serve…. Just because your topic is toilets (or insurance, or telecom, or stained-glass windows), doesn’t mean your topic has to be 100-percent toilet focused.  Find those interesting periphery topics, or the topics your customers are passionate about, and create content around them.”

11. “We have a marketing plan: We’re running ads.” – An advertising campaign can be a valuable marketing tactic, but it’s a tactic – just one of the many ways you might deliver your marketing messages to your target audience. You need an integrated plan that spells out multiple tactics and how they’ll work together to achieve your goals for awareness, lead generation, and sales.

12. “My Marketing Department Is Responsible for My Company’s Marketing Campaign” – This is incorrect. A marketing strategy needs to come from the top down and it needs input from everybody in the company.  Talk to all the departments in your company and get feedback from those that are customer facing; salesmen, drivers, receptionists, cashiers, and anyone that deals with your customers and identifies leads on a daily basis. They can give you a valuable insight into the company’s prospects. Tap into these sources for important insights on attracting and capturing new customers.
13. “My Marketing Strategy Is in Place – So I Can Forget About It” – Just as the options for reporting are virtually endless, the capabilities for content marketing are always evolving. Once you have formulated your strategy, reporting will be an ongoing process. This will enable you to refine your marketing strategies as things change or as you release new products, services and special offers. Ongoing tweaks and improvements will ensure that you maximize your ROI and stand out as the industry expert in your chosen field.

14. “Content Marketing is not for Google” – When done right content in content marketing will speak to Google. If your content attracts an audience, they will backlink to it. They will share on social platforms. They will recommend your content and rate it well. Being able to place content on high quality outlets gives you the opportunity to produce high quality backlinks to your site. Search engines try to record all of this – because they love quality. The one thing Google is trying to accomplish with all the recent updates is to bring users useful content they are searching for. Even if your content creation is focused on bringing good content to your audience without any thoughts about keywords, Google will eventually appreciate your efforts and help you get your content to your audience. So, even while content marketing is not SEO and should not focus on satisfying Google, your SEO can profit from your content marketing efforts – or even more you should make sure that your content marketing and SEO go hand in hand.

15. “We’re too small. We don’t need a marketing plan.” – A marketing plan is the blueprint for how you present your organization to the market. It outlines your target audience, messages, channels, tactics, offers, and budget. Without an integrated, cohesive plan, you could be confusing your prospects and wasting money. Every business – even a one-person business – needs to plan their marketing to get the best return on their marketing investment.

16. “The website speaks for itself.” – Today’s marketers understand that content is king. Without engaging and creative content, the viewer won’t know what they’re looking for and definitely won’t consider buying. Make sure your content is clear and concise. Extra points for publishing case studies or any sort of social proof. Most buyers want to know what their peers have to say. Additionally, many websites, especially drag-and-drop DIY websites, are lacking a clear “call to action”, resulting in an overwhelming amount of content that users can get lost navigating through. When this happens, the user doesn’t read your site.

17. “I Know My Business and I Know Where I Need to Target My Marketing” – Any strategy should start with an analysis of what has been happening to identify the positives and the negatives, or, what your business does well and what it could do better.  Ideally, analysis should come from a separate department or third party for honest, objective feedback.  Too many companies forget about this all-important analysis or allow departments to analyse themselves; the result is that they fail to identify a baseline, or a starting point, as to where the company needs to improve, grow, or change the most.

18. “The Same Approach Can be Used for Every Company” – This could not be further from the truth. Every company will have a different set of challenges, according to which stage of the customer’s experience they are dealing with, even companies within the same industry.  Each set of problems will need a customized approach and solution. You will implement your chosen strategy after careful consideration of the facts in relation to your customer’s persona.
19. “We already know what our customers think.” – People just like your current customers are your best prospects, so it’s crucial to understand your customers: Who they are, what they think, how they feel, and why they choose to buy from you. Many marketers believe they know what their customers think, but what if they’re wrong? Customer research by an independent, professional resource is a critical first step to gaining this insight.

20. “Every content is good content” – Being active online and in social media, I sometimes get the impression that there is a competition going on who creates the most content instead of going for the best content. The truth is: you can gain more with one outstanding piece of content in the right outlets or channels and it will give you much more attention, feedback and branding effect than hundreds of cheap pieces of content no one really needs or wants to see. The risk of creating too much (and possibly irrelevant or even bad) content is: it can easily backfire and mark you as a spammer.

21. “Marketing Strategies Are Easy to Create”– This misconception stems from the fact that the internet is free and pretty much anyone can create a website or social media account. However, do not underestimate the skill involved in creating the right content and ensuring it reaches your audience in the most appropriate way.  The research and information gathering is a huge process on its own. Of course, creating a strategy based on assumptions might be slightly easier, but it’s also the quickest way to fail.  A strategy has to be based on evidence in the form of real, tangible, relevant date. Perform A/B split testing to establish which method performs the best, and then run with the option that provides the best results.

22. “A Strategy Can Be Implemented Quicker Than You Think” – Once a strategy has been created, the hard work begins. This will involve optimizing your content and website for keywords that are identified as those that are most likely to boost your visibility with search engines. You will need to create contact forms, landing pages which are engaging and relevant, off-page SEO to generate backlinks and visitors to your site, and automations to ensure you nurture captured leads. Since content marketing is all about establishing and building relationships with customers and other businesses, it can take time to see results.

23. “I Don’t Need an Online Marketing Plan” – As more and more consumers make purchasing decisions based on what they see on the internet, it is absolutely crucial that your company embraces digital content marketing. You must stay abreast of the changing trends in the way your customers find you, interact with you, use your product or service, and talk about you afterwards. An online presence is not just about having a website; you need to produce informative content and bring customers to your site using blogs, social media, ebooks, and other techniques.

24. “I Can’t Afford to Have a Marketing Strategy” – You can’t afford not to! You need a marketing strategy that effectively promotes your product or service to your audience to stimulate growth.  Don’t put it off until another day – it needs to be an ongoing process and it needs to be in place as soon as possible. “We’d love to try that marketing channel, but we can’t afford it. Marketers often make incorrect assumptions about the cost of marketing channels like broadcast advertising or direct mail. Don’t rule out a channel because you think it’s too expensive. Explore your options thoroughly. You may find that channels you thought were out of reach can be accessed affordably.

25. “We don’t need to be on social media.” – No matter what you sell, you can be certain your customers, prospects, and competitors are actively using social media. If you don’t take part, you’ll be left out of conversations that are shaping your marketplace. Get started with social media now.
26. “SOCIAL MEDIA IS ALL WE NEED.” – So, I assume not a single customer that purchases from you, or hires you, has ever researched you on Google? Enough said.

27. “Sales are down, so we need to cut our marketing budget.” – Tough times force companies to make tough budget decisions, but marketing is one place you should try not to cut. Not only can effective marketing can help you break out of a sales slump, but if you stop engaging with your customers and prospects, competitors will be standing by to take your place. Don’t give them the opportunity.

28. “Content Marketing is a new Concept” – Marketing with (relevant) content is neither new nor an invention of Internet. Selling of content marketing as a new concept is truly dangerous, as it can prevent you from learning from past examples. Having a history allows you to do better in the future and hopefully build on past success.

29. “Content Marketing is Digital” – As stated before content marketing has a long history. Business people have been marketing with content for centuries without feeling the need to come up with a term for it. Content marketing strategies that have been used long before the web was in existence include: conferences, lectures, seminars, workshops, articles in industry magazines/papers, industry report, customer news papers, special magazines, guides and publications for clients…. Content Marketing is the art of producing and promoting useful and/or relevant content. There are many forms of content that businesses use to reach and communicate with current and future customers. Limiting your content strategy to digital and online marketing is limiting your action radius – and just because online marketing gives you new ways of reaching your audience does not mean you should ignore the traditional ways. In most cases the ideal strategy integrates both.

30. “I CAN WRITE BLOGS AND POSTS SO I CAN MARKET MYSELF.” – You are producing content, so you think you are a content marketer? Let me disappoint you: most likely you are wrong. There is much more to content marketing than producing content. A true content marketing strategy has to include concepts for content distribution, communication and interaction with the audience. You have to have a clear idea about which goals and which target group you want to reach. Depending on your strategy, you need an editorial calendar and might need to include your company’s departments in your strategy for producing and distributing content.

31. “My Competitor Is Not Doing Anything So I Don’t Need To Either” – Well, this would be a seemingly brilliant strategy if it wasn’t for a few simple facts: First, new competitors pop up all the time, meaning some new guy could start his company next week, focus a lot of effort and money on advertising, and steal a huge percentage of your market share right out from under you. Second, that’s a huge opportunity for you to take advantage of a wide-open playing field without much headache.

32. “THERE IS NOT A DIFFERENCE BETWEEN SEO AND SOCIAL MEDIA MARKETING.” – Google is a friend of good content and Google is a powerful tool to give your content the attention it deserves – so far so true. But producing content for search engine optimization is not content marketing and optimizing your content for search engines (i.e. keywords etc.) does not necessarily give you success in content marketing. Focusing on SEO content strategies leaves out all the other great possibilities content marketing might hold for you. Content in content marketing is created for an audience. This audience wants a well composed, informative and entertaining piece of content. Keyword staffing and optimization can kill the user experience and you are lost – Google might still bring people to your content, but you will not successfully market with this content. It works better the other way round: producing quality content that your audience likes and recommends produces backlinks and social signals that improves your search positions in return. Google loves quality content.

33. “Content (Marketing) is for Google” – Content Marketing is for a target audience. Google might help you reach this audience, but you are still creating content for an audience and not for Google. If you are creating content for Google, you are doing SEO, SEO is not content marketing (see above). Content in content marketing is created for people: your target audience. It is meaningful, interesting, informative and entertaining – it is created to speak to your audience and not Google.

34. “Content Marketing is an ad campaign”  “Content marketing is not a campaign — it’s an approach, a philosophy, and a business strategy.“ – Joe Pulizzi, Content Marketing Institute. This sentence says it all. You can have a video, a famous article or eBook – that does not make you a content marketer and it does certainly not make your company successful in content marketing. Content Marketing is much more than the content, it is the strategic and well tuned combination of producing, publishing, sharing content, communicating and interacting around content and being part of discussions with a goal in mind.

How Does Social Media Impact on SEO?

One of the most common questions Insilico Media Group has centers around social media marketing is how it’s connected to SEO. The answer is, “it’s complicated”. But we’ll try to clear the clouds a little — So, let’s start by saying this: while social media marketing and search engine optimization are often thrown into the same ‘digital marketing’ basket, the relationship between the two is not exactly direct.

This is important to understand, because while an increasing amount of people are conducting more and more of their daily interactions on social media platforms – justifying more emphasis on social media interactions – search still remains a key driver of traffic for most websites, and as such, it’s a crucial consideration for business. Insilico has spent the last three years monitoring the analytics of our clients, both marketing clients and web clients. We’ve compared and contrasted referral traffic for clients that have hired us to focus on search and social marketing against website clients that manage their own marketing efforts (aka “I post on Facebook a few times each week”), and measured them against website clients that have opted to do nothing – no search or social media efforts. Time and time again, search beats social in referral traffic and conversions from visitor to paying customer – yet, time and time again, clients have that “if we build it, they will come” mentality, and waive marketing service package options.

Over the years, Google’s search algorithms have evolved in incredibly complex ways, taking in more signals to ensure that the sites that rank highest in search are the most relevant for every query. And while social media, as part of the wider online eco-system, does now play a part in the overall process, Google still doesn’t factor in associated social media performance directly. Think of it this way – if everyone could get to the top of Google by posting their website link in their Facebook posts, Facebook would be nothing but a field of posts with links.

Here’s a clarification of how the two processes are linked, and why each requires its own, specific focus.

Ranking Content
First off, a basic rundown of Google’s query matching process – when deciding which websites best match each user query, Google assesses hundreds of factors in order to determine the most likely match. Of those, the two strongest, controllable signals are backlinks and page content.

In the case of content, Google examines the text on your pages to determine their relationship to a search query – for example, if someone searches for ‘basketball’, Google refers to its database of all the pages that mention that term to find the most popular match based on a huge amount of qualifying data, including your location (and what other people in your location have also searched for in relation to the query), the most visited websites, the latest news, etc.

In times past, it was possible to rank higher in Google by adding your target keyword to your website as many times as you could, as Google’s algorithms assumed a site with lots of direct mentions would be more relevant, but these days, their ranking algorithms are significantly more complex than that. The addition of their AI-fueled RankBrain system alone puts Google’s algorithms far beyond the understanding of- well, pretty much any individual person.

In the case of is backlinks – which refers to how many times other websites have referred to a site by linking to its pages – the idea is that if there are a heap of sites, especially reputable ones, referring to a website, and those sites have some relation to the search term also, that increases the likelihood that it’s a good match for what you’re after.

This is a basic overview, of course – as noted, the full calculations in play are beyond what pretty much anyone can comprehend with our feeble human minds – but the concept is that Google utilizes the reference links and data points available to provide the most relevant match for any query, with page content and backlinks providing the best indicators of likely relevance.
These are the core principles of SEO, and from this, we can determine how they relate to social.

Social signals
The first thing to note with social is that Google does not use signals like how many Likes you have on Facebook or how many followers you have on Twitter as direct search ranking factors for your website.

The logic behind this is that Google can’t actually access all of the data on social platforms – Facebook, in particular, is not wholly searchable for Google’s purposes, with privacy restrictions and system limitations in place which stop Google’s crawlers from accessing all the relevant information.

There are also questionable elements of social signals which may skew the results – for example, and as noted in this tweet from SEO expert Mark Traphagen – fake accounts on social can inflate metrics like followers and re-tweets, which clouds the relevance of social signals, and would open the door to SEO scammers, if it were applicable. Some studies reveal a whopping 48M of Twitter accounts are actually bots. Researchers say up to 15% of accounts on Twitter are “autonomous entities known as social bots”. For these reasons (and more), what you do on social is not used as a direct ranking factor, it’s not directly tied to your SEO performance generally. But even with that being the case, there are some exceptions which connect the two.

As noted, Google looks for backlinks and page content, and individual social posts and profiles are considered the same as any other webpage which Google can index. That means that if you have a lot of people visiting your social profiles and content, they can individually rank in search – in fact, for a lot of entities, you’ll find a Twitter profile, in particular, will show up high in search results (this has been helped by the fact that Twitter and Google have an agreement to index tweets).
hat Google/Twitter deal can also help your tweets rank, individually, and a study of more than 900,000 tweets published earlier this year showed that tweets with more Likes do have a better chance of ranking higher in Google results.

“But you said Google doesn’t use social signals?”

They don’t, in terms of ranking your website – these results relate to individual entities, not your page, so it’s not necessarily helping your overall SEO rankings, just rankings for that individual tweet. Google also doesn’t index all tweets, so focusing on this as an SEO strategy would be a bit hit and miss. Also, Google can’t rank all Facebook posts, as noted, due to system limitations.

So can a highly re-tweeted tweet help you rank higher in search? Not really – that tweet would rank higher (and interestingly, Likes appear to be a considered a stronger signal than re-tweets by Google), which can help boost brand awareness, but it won’t necessarily drive traffic to your site. Well, not directly, at least.

Another aspect to consider in the social SEO connection is content dissemination and the role social platforms play in content sharing. Social platforms enable you to share your content to a wider audience, which, in turn, helps generate more exposure for your pages, which can then impact your search rank by increasing the activity and backlinks to your pages. So in itself, sharing content and generating engagement on social won’t help your content rank in Google, but more traffic and backlinks definitely will, which social can facilitate.

As you can see, while the connection between social and search is not direct, the two processes are aligned, and being active on social will most definitely help your SEO efforts – though not necessarily in the way you might expect.

Social media can definitely help you facilitate this process, but each element requires individual, specific focus and consideration.

10 Instagram Statistics to Keep in Mind When Planning Your 2018 Strategy

Digital marketing changes very rapidly, so it’s important to stay caught up with new platforms, strategies and tactics. At Insilico, we know that 0% of our sales come from our Instagram, so we largely ignore the platform to focus on interacting with our clients, and future clients, on those that do bring business: Facebook, LinkedIn, and Google+. However, we know Instagram brings in a significant percentage of business for our clients, so we have become huge Instagram fans.

One thing that can be extremely helpful when trying to stay ahead of the game is keeping an eye on statistics – while we are always careful and consider the source of said statistics, they can help us predict trends and isolate opportunities in the market to make an impact. This is one of many advantages small businesses have when hiring an agency to help with their social media, rather than trying to do it themselves.

Because we firmly believe in educating our clients and our friends, so they understand how and why we do what we do, the following Instagram stats could prove extremely valuable when planning your Instagram strategy for 2018. (note: these ten tips won’t make you an #InstaSuccess – but they’re a good start!)

1. 70% of Hashtags on Instagram Are Branded
Brand engagement is notoriously higher on Instagram than other social channels. Brands have accepted this and decided to deploy their own hashtags to help organize the conversation.
Keep this in mind when planning campaigns in 2018 – having a campaign-specific hashtag can be very useful when tracking performance.

2. 71% of US Businesses Are Using Instagram in 2017
Brand saturation on Instagram is constantly rising, bringing more competition.
With more than a million brands now advertising on the platform, it’s more important than ever to tell your story in a compelling way that will give users a visual representation of why you’re unique.

3. 80% of Users Follow At Least One Business on Instagram
As noted, more brands are adopting Instagram, and the data shows that users are open to connecting with them.
Consider Instagram a unique opportunity to place your brand in an arena where social consumers actually don’t mind interacting with it.

4. Instagram Expects to Accrue $4 Billion in Mobile Ad Revenue in 2017
Businesses that aren’t testing advertising on Instagram are missing the boat.
As competition increases, so does the cost of clicks and engagements. We highly recommend allocating some budget to Instagram ads while the cost per result is reasonable.

5. Posts with a Location Get 79% More Engagement
Want to get more engagement on your Instagram Posts? Tag a location.
This helps users find it in search and is proven to statically increase engagement.
Location tags also work in Instagram Stories

6. 70% of Instagram Posts Don’t Get Seen
Did you know a clear majority of Instagram posts don’t get seen?
Set a consistent posting schedule, use appropriate hashtags, tag appropriate accounts and use location tags to ensure that your content has a better chance of getting in front of your target audience.

7. Instagram Photos Generate 36% More Engagement Than Videos
While it seems like video is taking over the web, photos still get more engagement on Instagram.
This could be due to data usage or user attention span. We recommend using both photos and videos where possible.

8. 65% of Top-Performing Instagram Posts Feature Products
Despite the old adage that “social media isn’t for selling” the top Instagram posts feature products in them.
Now, this doesn’t mean that you should blast all your goods across your account, but it does mean that you should be conscious of using images which show the functionality of your products, or re-posting (with credit) user generated content that may feature your items.

9. Photos with Faces Get 38% More Likes
People like to see people in Instagram posts.
From personal experience with large national brands, custom creative tended to perform worse, engagement-wise, than an authentic image focused around people.
Humanize your Instagram content and nab more engagement.

10. User-Generated Content Has a 4.5% Higher Conversion Rate
Studies have shown that leveraging user generated content can increase overall engagement, lower cost per click metrics and increase click through rates for paid advertisements.
If your main key performance indicators are moving in the right direction, your conversion rate is sure to follow. Give a human touch to your Instagram content (especially ads) and use a little UGC.

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Insilico Media Group is a full-service marketing agency offering affordable web development and marketing services to local small businesses.  In three years, we’ve helped over 60 brands grow.  How can we help yours?

Common SEO Myths

SEO Myths

There are lots of myths and theories floating around the web as to how search works, and Insilico Media Group is no stranger to having to be “mythbusters” when it comes to misconceptions about Google.

You see, Google doesn’t release detailed information on how their ranking system works because, if they did, people would use that against them and try to cheat the system. Combine this with the fact that Google’s becoming increasingly reliant on artificial intelligence systems to provide more accurate search results, and the whole process gets very cloudy either way – not even Google’s engineers know, 100%, how every search result is delivered.

The full complexities of SEO are technical and difficult to understand, but the basics are as easy to find as a quick search on Google (and, after you compare 5 or 6 blog posts, you can determine what will work based off a “majority rule” conclusion, as one blog will always contradict another) – what your page is about and how many other pages are referring to it (and who those referrers are). Once you understand that, you can dismiss a lot of the myths.

Think of it this way: if you could get your page to rank higher based on social media links alone, for example, all you’d see, all day, is people posting links to their websites on Twitter and Facebook.

Also – just because you build a website, doesn’t mean you’ll automatically be the first page on Google.  Also, just because you post once in a while, or get an article published in the newspaper, doesn’t equal first page success without an ongoing commitment to SEO efforts.  You can apply this to almost any SEO myth – if ranking high on Google were as easy as, say, submitting your link to a press release service, everyone would do it. All the loopholes have been tried, Google systems are far more advanced than that.

The real path to better SEO performance is providing authoritative answers to the questions your target audience is asking – that helps match the relevant queries, while also gaining you links by being a useful resource.

 
Insilico Media Group is a full-service marketing agency offering affordable web development and marketing services to local small businesses. In three years, we’ve helped over 60 brands grow. How can we help yours?