Basically, It’s A New Way to Advertise.
What if, instead of advertising with the hope of making your phone ring off the hook and breaking sales records immediately, you take a different approach!
What if you try something Duct Tape Marketing calls the “2-Step Approach to Advertising”?
What if, instead of spending hundreds or thousands of dollars on print ads trying to find that needle in a haystack – that rare person who is ready to buy what you are offering the second they see your ad – you find potential prospects and get their permission to market to them on a more consistent basis and with more targeted offers while spending less money?
Here’s How 2-Step Advertising Works:
Create an ad offering a free report: “5 Easy Things You Can do to Keep Your Tile and Grout Clean”. Or better yet, “How to Remove Tile and Grout Stains Yourself”. OK, I know what you’re thinking… you’re thinking this is crazy and it’s going to cost you business –right? Well, you’re wrong. It won’t cost you business; in fact this approach will accomplish three things. It will:
- Get people to your website where they can learn more about you.
- Attract people who actually own tile and who will give you permission to market to them on a regular basis.
- Prove that you care more about helping people than making a sale (prospects love that).
The goal of marketing is to get people who have a need to KNOW, LIKE AND TRUST you so when they are ready to buy, they buy from you. Offering helpful and useful information helps build your KNOW, LIKE and TRUST factors and yes, increases sales.
The goal of 2-Step Advertising is to get prospects to your site and get their permission to engage them by collecting their email addresses. Once you have their permission you can email surveys, newsletters, tips and offers geared specifically to their needs on a monthly or bi-monthly basis for about a penny an email.
Think about how powerful that is: You get to communicate with a prospect who has given you permission to market to them for one tiny penny! That’s HUGE!
InSilico Media Group has implemented 2-Step Marketing into several of our client’s brands. Need more information? Contact us today!