One of the questions we are asked all the time from small businesses is in regards to their concerns about Yellow Pages. We have so many directories for each geographical region in the Ohio Valley, so our clients frequently wonder if it is even worth it to advertise in these outdated directories. So in an effort to prevent any more business owners from using their hard-earned dollars on dead-end advertising:
1. Why so expensive to place yellow page ads in books?
At one time, the Verizon Yellow Pages was the evil empire of the advertising world. They managed to set up a paradigm amongst small businesses everywhere that success in life and in businesses ran through that little yellow book of theirs. They also established pricing structures that made it very difficult for business owners to down-size their ads when they realized the costs were too high. Such made for a financially debilitating cycle for many business owners. Luckily for all though, this little thing called ‘The Internet’ was invented and businesses far and wide celebrated cost effective advertising and marketing solutions that actually worked…
2. “Should I pay for yellow pages?”
The InSilico Media Group team says “NO”, unless you’re the type that loves flushing dollar bills down the toilet. Listing your company name, number, and domain address is fine. Beyond that though, you’re going to pay ridiculous amounts of money that could be better spent elsewhere.
3. “How dead is yellow page books?”
Today’s consumer searches online before they do anything else. Their first step towards making a purchasing is essentially the first keys they hit on their computers at work or at home to begin the information gathering process. We think it’s safe to say that Yellow Pages, at least the ‘book’ form, won’t be around in a few more years as businesses get smarter and smarter with their advertising dollars.
4. Life without yellow pages
Life without wasting money is AWESOME. At least, that’s my opinion. Since one of our clients stopped advertising in the Yellow Pages last year (other than our name, number, and website listing) they have saved an average of $3,000 per month. Do you know how much killer web marketing can be done with $36,000 a year? The possibilities are through the roof. This is also why our team members are always shocked when businesses squawk over spending less than $10,000 a year on our services when they’re essentially burning money in the campfire with the crazy amounts they’re paying in YP advertising.
5. Yellow pages are a waste of money 2017
And 2016, 2015, 2014…
6. “My business moved, do I have to pay my yellow pages ad?”
Just think, if this person’s marketing was all internet based, he could make the necessary changes at NO COST. Instead, he’s stuck paying for words on a yellow sheet of paper that are sending customers to the wrong address. OUCH.
7. What happens if your business can’t pay for their ad?
Many small business owners out there have been swooned into thinking the Yellow Pages is still a viable marketing platform. Unfortunately, in our experience, Yellow Pages doesn’t take very kindly to not being paid.