Why You Need to Invest in SEO in 2017

Search Engine Optimization is a process used by millions of brands worldwide. Big or small, organizations know that to compete in today’s digital market, they need to invest in SEO. Top brands even dedicate whole departments to improving and maintaining their search position. Unfortunately for small businesses, a dedicated team of staff members for SEO purposes is not practical and not in the annual budget. Additionally, what would be considered a modern day staple of business marketing for some, is seen as an unnecessary expense for others. That’s where InSilico Media Group fits in.

Search engine optimization is a complex topic, leaving plenty of businesses confused and, quite frankly, put off. It’s not surprising so many choose to avoid it.

But although a brand can theoretically survive without SEO, there are plenty of reasons not to ignore SEO.

Here are 10 reasons to invest in SEO in 2017

More Targeted Advertising

SEO allows you to target people who are actively looking for your product or service. Unlike Facebook (as an example), people on Google are often ready to make a purchase when they begin making a search.

Your Customers Expect You to be There

Your customers expect to find your business on Google and other search engines; If you haven’t spent any time on SEO, your business could be invisible in the search engines. Why have a website if no one can find it? InSilico‘s team can help.

Less Expensive Than You Think

SEO has a reputation for being expensive and complicated. While this may be true for traditional websites, Google has made it a whole lot easier for local businesses. If you want to achieve top rankings in your town, city or state, it might be easier than you think! InSilico‘s team can help.

SEO goes Beyond Google

Whatever platform you are marketing on, SEO probably plays a part. While SEO is often linked to Google, it’s not limited to it. Facebook, Twitter, Google+, Youtube and Amazon are all in effect search engines. They rank content in a similar way that Google or Bing does. If you want to appear higher on these sites, you must too optimize your content in the same way. This is in effect still SEO, after all SEO stands for “Search Engine Optimization”, not “Google Optimization”.

Search is Growing

The rise in mobile use has made it easier and more convenient to search for anything, anywhere and anytime. Your customers are no longer looking you up in the phone book, they’re heading straight for their smartphone and a search engine. If your customer can’t find you on search engines, they’re likely going to find your competition. How much market share are you missing out on? InSilico‘s team can help.

Continual traffic to your website

Once you have improved your search position, you can expect residual traffic from search engines, without having to constantly maintain it. A pay-per-click (PPC) ad, for example only generates traffic when you pay, with SEO however, once you’ve obtained the results, you can sit back and watch the traffic role in. Since you can target the keywords you want to rank for, you know that each time you’re getting a qualified lead, actively looking for your product or service.

Positions can change

Don’t assume that your safe and dry if you’ve got good rankings now, it doesn’t mean that they’ll still be there in a year’s time. SEO is constantly evolving and if you don’t continue to invest, you could lose out to a competitor who does.

Good Return on Investment

Compared to other forms of online marketing, SEO has among the best return on investment. Pay Per Click ads might generate more money in the short ter, but you’ll burn through a lot of money for the privilege. If you want long term, sustainable results, you need to invest in SEO.

There’s Never Been a Better Time to Invest in SEO

It’s never been more vital for businesses to invest in search engine optimization. In many cases consumers aren’t even leaving the search results to get the answers they are looking for; so if your website isn’t there, you could be losing out.

 

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How much are highly targeted leads worth to your business? Isn’t it time your business started investing in SEO?  We can help!

If you’re ready to launch a full brand identity for your business, email our sales team at info@insilicomediagroup.com or call our office at 740-371-5099.

Logo vs. Brand Identity – Explaining the difference

I can’t tell you how many times I’ve heard the phrase: “Your logo is not your brand.” This is repeated often enough that I have to guess there are people out there, who think a logo is a brand.

On the other end of the spectrum there are people arguing that a brand is so much more than a logo, that a logo is inconsequential. So I wanted to show how I define, understand and use the terms logo and brand, as well as some other related key words.

Logo, brand and brand identity terms

WHAT IS A LOGO?

A logo is the graphic symbol that represents a person, company or organization. If the logo is well-known enough, such as the Nike swoosh, you may even see a logo used without the name of the business that it is associated with. Normally, most marks have a typographic part that more clearly spells out the name of the organization.

Logo creates the identity of your business and reflects your company’s personality – youthful, energetic, colorful, dependable, professional, elegant etc. It’s the foundation of your brand marketing strategy and should be designed carefully to capture your consumer’s imagination.

What is a wordmark or logotype?

A logo can also be purely typographic. It is called a logotype or wordmark when only the letters of the name make up to the logo (there is no additional symbol). A great example is Coca-Cola’s red scripty type. Some people also refer to the logomark as the word portion of a logo that also has a symbol. Sometimes the graphic symbol and typographic wordmark are very separate. With other logo designs, there is not a clear separation of logo symbol from typography.

Importance of Logo

The logo symbolizes all that your business represents – your promise to your customer, your services and offerings, quality, reliability and everything that makes your company different from the rest. It’s the first step to brand positioning and development. Think of it as the unique identity through which customers will recognize your company and are left with a lasting memory of your brand.

A logo should not only be simple to understand and unique but also effectively convey the message of your brand. An example of a strong brand is the Nike logo – a simple tick mark that’s easy to understand, memorable and conveys the company’s message “Just Do It”! Wonder what its creator, Caroline Davidson, had in mind when she came up with this brilliant logo of an idea?

Features of a Powerful Logo

  • Should be unique and easy to identify
  • The colours and image must be associated with your company brand
  • Fonts should be legible
  • Must synchronize with company name and convey the right message
  • Should be easily memorable and make a good impression
  • Must be compatible to use across platforms

Branding IQ

WHAT IS A BRAND?

What is included under the term brand is much harder to define. It certainly encompasses the logo and the full visual position created by a strong brand identity. But it also includes many other areas that are not strictly the design side of a business. These may include your content, messaging and story telling. Customer service and the client experience also a part of a brand. The idea of reputation is a critical part of defining the word brand. Some people summarize this into the very abstract idea of a promise.

You will also hear some people (including me) use the word brand almost interchangeably with company or organization. It can be a way to talk about product or service; individual or organization; company or non-profit without getting caught up in listing all those particulars. For example, people will say: “A great way to promote your brand is using social media.”

I like to think of a brand as a combination of how you define and promote yourself and how others define and view you. You never have complete control over your brand because it is not wholly generated internally.

WHAT IS A BRAND IDENTITY?

Once a logo has been designed it gets applied to many different applications. These can be as simple as the logo placed in the top center of a piece of paper and calling it letterhead. If all you do is essentially rubber-stamp your logo onto different things, you really have not developed a full brand identity.

A brand identity is the larger, distinct visual look that is associated with a company. When a brand identity really works, you should be able to recognize the brand even if you don’t see the logo. For example, Netflix’s red envelope is a simple yet powerful example of a brand identity.

Many people have heard about the importance of using their logo consistently. But there should be a consistency to elements beyond your logo. A prime example of this would be InSilico‘s teal accent hexagons. Without the words “InSilico Media Group” attached, our hexagons still represent our brand’s identity.

The tricky thing is that while your logo is unfailingly unchangeable, your brand identity must have both consistency and flexibility. Creating a brand identity that is distinct yet varies based on it’s form, is a challenge but can bring big dividends in your brand’s value. The elements that can be part of a full brand identity could be fonts, colors, imagery, and even the voice of the writing.

 

We can help!

If you’re ready to launch a full brand identity for your business, email our sales team at info@insilicomediagroup.com or call our office at 740-371-5099.

Top 17 Web Design Trends in 2017

Changes are eminent in every creative industry, so web design is no different. The web design industry is constantly changing and evolving because of innovation.

2016 was the year of many great website design, but it’s time we look forward to trends that will dominate 2017. A multitude of new trends and styles drive this need for change, causing the industry to focus on continual betterment as a standard. InSilico Media Group’s web development team study these trends on a continual basis to help business owners attract more visitors to their website.

Though InSilico Media Group advises against using all of these elements into your website design, it is important to adapt a combination of the elements that make the most sense for your brand, focused on conveying your message, goals, and audience. By considering the needs of your target audience, you can choose the right design trend for your startup website that will help you attract your intended users and better meet the conversion goals of your business.
1. Minimalism Still Rules

Minimalist web design trends focus on performance, speed, and uncluttered elements to give a subtle flow to websites. This trend was initiated by the shift to responsive websites. The minimalist design looks clean, encourages scrolling, and makes great use of whitespace.

We predict this trend will stick around for a while as attention spans continue to decrease as we live in a heavily fragmented world.

2. More brands adopt a mobile-first approach

As the name suggests, mobile-first design is the process of designing for mobile (or smallest screened devices) first, then working up to the bigger ones.

The mobile-first approach to design isn’t new to 2017 and has been around for a few years now, but continues to grow with mobile-phones now officially named as the primary devices used for browsing the web.

More companies are realizing the importance of having a site that effectively delivers content on a smaller screen, and are rushing to get onboard.

InSilico Media Group has developed from mobile-first approach since 2015.

3. Less Navigation Options

In 2016, many websites redesigned with less navigation options.

Navigation does not have to be glued to the top of the design. From hidden or pop-out styles to navigation on the side or bottom of the pages, it is trendy to move the menu. (As long as the placement is still quite obvious.)

Many websites currently present 5 to 7 navigation options. As we move through 2017, we will see a shift to 3 to 4 navigation options. Fewer choices help users easily locate what they are looking for.

One of the major reasons of adopting this trend is accessing the web through smartphones rather than computers. Removing an overly complicated navigation helps visitors focus on the purpose at hand.

An example of a simplified navigation menu can be seen at Business & Management Solutions.

4. Microinteractions will change the way

Microinteractions are a refined, yet authoritative ways to interact with a website. They are often present in hovers, click animations, scrolling effects and more. Since these types of design elements will always there, web designers are spending more time on improving these elements and making them more informative, creative and subtle. One of the most used integrations is the rollover or hover, allowing visitor to simply move the cursor over different parts of the site to check these microinteractions and interact with the website.

An example of microinteractions can be seen throughout the InSilico Media Group website.

5. More Focus on Content-Based Websites

Web designers have focused heavily over the years on introducing different elements to business websites … banners, ads, popups, social media buttons, signup forms … resulting in a cluttered website.

In 2017 and near future, website designs are likely to start getting back to the basics and emphasizing more on content. It means all distractions and unnecessary elements will be removed by taking up less space for such elements. Moving back to the important piece of website that is content will be dominant in 2017.

An example of a clean, content-based website is da Vinci’s.

6. The Use of Handwritten Elements

The increased use of handwritten typography will be a unique web design trend for 2017. These elements include fonts, icons, graphics, buttons and certain other elements that bring a unique yet creative touch to your website.

Introducing the hand drawn elements will be a nice change for web design industry – it’s a win for the design and a win for users that are likely tiring of the same few sans serifs that seem to dominate design projects.

One example of this is the Boat Brands page, home of Boathouse BBQ and Rivertown Grill.

7. Flat Designs will no longer exist

The web design industry reach the point in flat trends where creativity took a backseat and every design started to look the same. Slowly, we will see a shift away from flat design as web designers reintroduce imaginative, unique visuals into their projects.

8. Rise in Landing Pages

Thanks to content marketing, web marketers will want to drive traffic to dedicated landing pages to attract their target audience and meet their specific needs. Landing pages will continue to be designed for specific target markets to get more conversions.

9. Animations and GIFs will be used more heavily

GIFs and animations are the best visual way to show meaningful content and can be sophisticated and add uniqueness and design elements to your website design. If used properly, they can be lightweight than GIFs and animations in the past, enabling your website to perform at optimal speeds. However, animations should build engagement and convey the brand’s voice and tone to ensure they assist the website in accomplishing the brand’s goals. This helps ensure that animations perform meaningful, on-brand functions for users, instead of just inspiring migraines.

As browsers and languages become more advanced, we’re seeing more websites move away from the use of static imagery and understanding new ways to engage users and be unique in their approach to communicating.

10. Big, bold type

Big and Bold does not mean font weight and size. Rather, it’ about dedicating a significant amount of screen real estate to a single, simple statement about the product or service.

A good example of big, bold type is The Foam Garage’s website. InSilico Media Group’s web design team used their brand name as their bold statement as well – a perfect summary of the business.

In a world that’s as fast, busy, and information-overloaded as ours is, these concise yet powerful statements will become bread-and-butter for companies of all kinds. Refreshingly, a lot of these statements seem clear and to-the-point, free of the exaggerated or vague claims to greatness we’ve seen a lot of lately.

Expect to see an increase in over-sized and full screen type which breaks the grid, beautiful, unique, hand-rendered typography and lots of dynamic text and image layering working in tandem with parallax scrolling.

11. Complex layouts rooted in graphic design principles

As a nod to the revolution of graphic design, web design is breaking free of constrained design limitations to allow for much more expressive layouts on the web. While the introduction of tools like Flexbox and CSS Grid (coming in March 2017) allow for more customization and visual elements, the main challenge to web design for 2017 will be understanding how to incorporate these new layout methods in the world of responsive design.

12. Constraint-based design tools

Responsive design has completely transformed how we browse and build for the web. Luckily, it hasn’t really changed how general design tools work. Most of the popular design tools require you to simply rebuild the same screen over and over for different device sizes and resolutions. In the web development industry that is all about rapid development and quick launches, massive loads of repeated work is not sustainable for any agency. For developers, the reduction of repeated work designers have to do when building cross-device layouts is good news. Less work for the designers is a win for both the agency and the customer.

13. Rich colors

While the last two years have been some of the most colorful we have seen in web design that is going to shift to a more natural, neutral set of hues. Look for more greens, beiges and muted tones in projects. Color palettes will be derived from the natural world and have less of a bold, bright, almost-neon look to them.

However, we will still see bright, bold colors throughout 2017 as designers experiment with ways to inject more personality into their design work to overcome minimalism trends. Gradients also came back in a big way, blending and blurring those bold colors into spectra reminiscent of a noonday sky or a splashy sunset.

There’s a sort of synthesized naturalism to this reemergence of bright hues and bold gradients, so we look forward to this trend in 2017.

14. Unique layouts

As we mentioned before, 2016 was the year of flat design, resulting in designs starting to blend together. Designers are seeking innovative ways to present content to readers while adhering to responsive design grids. In 2017, we may see some visually-jarring designs that may include techniques like overlapping text and graphic elements or random image and text placements.

15. A focus on designing for content delivery, personalization, and conversion

Good news for marketers out there – this increase of focus on design as a means of effectively delivering content will stress the importance of delivering the right content, to the right person, at the right time. Personalization of content has been a trending topic for some time now, where most have failed to perfectly crack the shell at this point.

Design will begin to review the demographics of the visitor, context and behavior. Many software companies are coming to the table with impressive integration tools for personalization methods.

16. More focus on conversation

2016 was the “year of the bot”, despite a somewhat underwhelming launch. 2017 is going to see a lot more bots popping up across the internet – we’re likely to see that idea shape a lot of 2017’s top design work.

17. Super Simple Homepages

More designs will start to strip away the type heavy homepage styles that have been popular for a while. More designers are opting for design that feature only a word or two on the first screen of the design.

And before you worry about SEO, these pages are often packed with plenty of information below the scroll. This is a great example of how user habits are changing web design as a whole. Thanks to plenty of scrolling on mobile websites, users are scrolling more on websites regardless of device. This makes it easier to design a light, airy hero area and pack the design with content on the scroll.

For more information regarding integrating these trends into your website, email iain@insilicomediagroup.com.

Posted in Web

SEO for 2017

SEO has evolved significantly over the years. For those of use who have been working on SEO, we know how overwhelming these changes have been. As it continues to evolve, our efforts remain focused on the user.

In years prior, we used to have a few content writers that wrote SEO content for brands, packed with keyword, focused on a good keyword density and a multitude of internal linking. Success came from repeating this technique over and over again. The more times, the better. The more keywords we could stuff into our content, the better. The more links we included, the better.

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In 2017, content writing remains critical and industry experts encourage brands to have actual experts write branded content. Expert writers know your brand and have content come to them naturally. They bring real valuable, useful information to your audience with the content they produce.

With a content marketing focus, linking to external blogs and sites to provide more information for your users, as well as external links to your own content will continue to grow SEO performance.

Page speed will remain important throughout 2017, so managing the user experience on specific pages for different browsers and different internet providers, and different devices will continue to challenge SEO marketers, as they strive to build content that loads under 3 seconds.

Good content is like a good plate of food – your eyes have to be tempted to make you want to consume it. Large chunks of plain text with no graphics or headlines will not likely engage your users. Visuals need to be optimized for best performance.

Content also must stay current and be relevant. If there is a certain topic everyone is talking about, identify it and write about it.

Make sure your users can easily navigate through your site—from the first landing page to the exit page.

Marketing to promote your content will continue to be critical in 2017. By using strategic marketing tactics, you can earn links to your site by becoming an authority that offers high-quality content, bringing a real value to your reader. Your content and SEO strategies have to overlap.

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Good SEO work measures success. In 2017, traffic analytics tools will continue to develop and offer better before/after comparisons. Marketers will continue to rely on these analytics throughout 2017, as technology continues to grow. But if you don’t start now, then you might never start. Be patient. It will be worth it.

17 Marketing Trends for 2017

As the role of marketing continues to expand and change to adapt to today’s technology, it’s more challenging than ever to keep a pulse on what changes are occurring in the field. Continued learning is critical, and if you’re not taking the time to keep up with industry news and marketing trends, your efforts may fall flat.

Through significant research, InSilico Media Group’s team of marketing experts have compiled a list of 17 marketing trends we will see grow throughout 2017.

1. Disappearing Content Becomes Mainstream

When Snapchat first launched, social networks held the same general view on content: it was built to last. What was published on social media was meant to be seen by as many friends as possible, at any time. Facebook first pioneered “disappearing content” by enabling aging posts to be archived. However, Snapchat quickly became the de facto social network for users looking for a more private, selective form of social media.

With the platform crossing 150 million daily active users this year, the competition is gearing up to challenge Snapchat in a big way. We’ve already seen Instagram incorporate disappearing messages, and it’s only a matter of time before other players follow suit.

Facebook is said to be working on stories for its Messenger platform, and it’s likely that a push into disappearing messages is next. Corporate competition has already evolved into apps including Confide and Cyber Dust, and LinkedIn could also make a push into the space.

Snapchat was the first mover in this space, and they have the advantage, but 2017 should see a huge rise in imitators. Many small businesses are not comfortable with crossing into unknown territory on the Snapchat platform, or may not feel comfortable growing a fan base from “ground zero”. Rest assured you may be able to take advantage of disappearing content on a platform you are more comfortable with, and already have a significant, established fan base.

Of course, this will be a challenge to brands that are used to using social media for content marketing purposes…

2. Live and Staged Video Will Dominate

One of the main benefits of live video is that it can enhance other types of content without much more effort. Facebook, Twitter, Snapchat, YouTube — all of the major players have made investments in improving their live video offerings.

We saw a dramatic increase of live videos on Facebook in 2016, giving Facebook top priority to live videos over Periscope. Throughout 2017, we expect to see more brands and businesses getting in on the “live” action. In fact, we also predict a cross-platform broadcast. For businesses with an extra set of hands, we suspect many brands will utilize simultaneous broadcasts on Facebook and Periscope to get in front of a larger viewership with more creative types of content on live video as the mode of communication grows larger.

3. Twitter Will Sell

This may be the boldest of all predictions we read, but we 100% agree. Twitter WILL sell. Twitter has struggled through a variety of issues, including profitability and leadership. Potential buyers included Google, Salesforce and Disney – but all passed on the opportunity. The company’s continued struggles suggest it could be forced into a position to sell. As other digital social platforms continue to grow steadily, a purchase of the Twitter platform could provide a buyer with an opportunity to revolutionize and re-imagine the entire platform.

However, just as we saw MySpace change hands several times after the growth of Facebook – we may very well see the same fate for Twitter.

4. Businesses Will Adopt WhatsApp/Messenger

Around the world, WhatsApp is used by businesses as a form of communication with their customers. In North America, the trend has yet to be adopted, but 2017 will change that. Social will be used as a form of customer service by many more companies over the next 12 months, as users get more accustomed to asking questions via the platform.

It’s all leading to a world where phone calls and emails are used less and less, while messaging becomes the norm.

Facebook has been working to build out Messenger as a platform for direct communication with brands, but consumer adoption of Messenger bots have been slow. Part of this is likely due to a perceptual shift – people are used to communicating with friends on messenger, not brands. Additionally, people are used to browsing products or discovering information on Google, not Facebook.

Despite a definite proven use-case for messenger, Facebook will continue to push Messenger bots. Messenger bots can automate simple interactions, saving money in labor costs. Businesses will have to advocate to their customers why they should connect with their brands in this way. However, this may mean that Facebook will need to simply the bot creation process, or will need to provide a cheaper, easier way for small businesses to work with Facebook and their development partners to utilize the bots.

5. Facebook Will Dominate More than Ever

By continuing to work on live video and messenger bots, Facebook is setting itself up for total domination in 2017. Additionally, advertising dollars continue to flow in, for many reasons:
Their platform is extremely easy to use
Their audience is large and active
Their versatility allows brands to advertise whichever form of content suits them best

As the year progresses, we expect revenues will continue to grow for Facebook.

6. Product and Service Reviews Will Move Towards Social

Obviously, TripAdvisor and Yelp reviews won’t cease to exist anytime soon. However, reviews and evaluations will continue to grow on social media as users continue to increase interaction with businesses via social platforms. Facebook reviews are already trusted by a majority of consumers, and will continue to grow with businesses placing more efforts into improving their standing on the platform, including integrating messenger bots on the platform.

When all of this is coupled with the targeting options provided to businesses on the Facebook ad network, it points towards a grand consolidation of evaluation, messaging, and advertising.

7. Mobile Advertising Costs Will Increase

Mobile usage has already gone through the roof, and the sky’s the limit.

When we first started using Google Adwords, reaching desktop users was relatively affordable. Many phrases were secured for $0.20 or less nearly a decade ago. Due to extensive growth, many phrases that were once affordable have grown over 500%. Facebook ads, however, have remained relatively affordable over time. As more brands continue to use these platforms, the costs are certain to rise. Mobile advertising is going to see an increase in dollars spent. Now is the time for small business brands to get ahead of the competition while they still can.

8. Video Filters Will Become Mainstream

When you think of video filters, Snapchat comes to mind. Their quirky, life-like, highly engaging filters offer users the chance to transform themselves into Rocky Balboa, Hillary Clinton, or a taco (sponsored by Taco Bell, of course). This form of communication is extremely easy and fun to use.

Facebook’s acquisition of MSQRD all but confirms this prediction will come true. The MSQRD app allowed users to create video filters that were as stimulating as Snapchat’s filters, and it’s highly likely that Facebook, Messenger, and Instagram are all working to incorporate the features into their platforms. If this prediction actualizes, 2017 could be the year of fun on social media.

9. 2017 Will Be the Year of the Camera

Snapchat Spectacles launched by exhibiting its capabilities in highly engaging locations to gain demand. Currently they are going for outrageous prices on Ebay. We could easily see Facebook incorporating a wearable camera for more adventurous videographers.

10. Pinterest Will Go Public

Pinterest’s newly introduced video ads will prove to be a big winner. That’s not exactly a big prediction – there’s been a 60% increase in videos on the platform in the last year – but these new video units will cause a significant shift in Pinterest best practices.

Recently, Pinterest hired their first-ever CFO in October. In the world of social media, this is often a sign that a company is getting its house in order before going public. Pinterest’s revenues are continuing to grow, so going public could be a possibility.

11. Increased Social Search Functionality

In 2015, Facebook booted Bing and replaced site search with their own algorithm that allowed visitors to search all public posts. 2016 brought much-improved search functionality. Social search is exciting because it allows for brand content to be discovered organically.

Social search is also an effective research and targeting tool. For example, marketers can search for any term on Facebook and find public posts using that term. Then, results can be filtered by source, location, and date, allowing you to find results for people that already follow your brand, are located in your area, and have posted questions about the term you searched for.

12. Real-Time Marketing

Real-time marketing revolves around current and topical events, and it’s an effective way to earn a big boost in traffic and visibility. It’s easier than ever to find trending topics these days: Google Trends provides you with daily updates on the most popular searches, Twitter tells you what hashtags are trending at any given moment, and Facebook provides up-to-date information on popular topics.

We saw many brands nail this feature in 2016, including Gatorade during the Super Bowl, Greenpeace following Leonardo DiCaprio’s Oscar win, and “Chewbacca Mom”…

13. Evolution of Pay-Per-Sale (PPS)

The traditional PPC (Pay-Per-Click) advertising model is transitioning into more of a PPS model, as several social media platforms have added finite targeting capabilities that allow marketers to hyperfocus their advertising on audiences that are more likely to convert. In March, LinkedIn launched Account Targeting. In April, Twitter introduced Ad Groups. In June, Pinterest amplified its ad targeting capabilities with customer list, visitor, and lookalike targeting. In September, Facebook added category blocking.

14. Wearable Technology

Everything from smartwatches to virtual reality headsets flooded the consumer market in 2016. This means people are accessing the internet with a wider array of devices than ever before, forcing marketers to come up with innovative ways to reach buyers across platforms.

15. Visually-Driven Advertising

With shorter attention span and media-driven lifestyles driving users to prioritize images and video that capture attention in fractions of a second.

The demand for visual advertising is in some part driven by rising mobile usage: in October, mobile usage surpassed desktop usage for the first time ever. Marketers are using these visual platforms to create dynamic, visually compelling ads to attract attention.

16. Remarketing

Remarketing has been proven to bring back customers who previously bounced. While Google AdWords, Twitter, and Facebook have offered remarketing capabilities for some time, in the last year, we’ve also seen the capability added to Instagram and Pinterest.

With a properly set-up remarketing plan, you’ll increase engagement across both search and social media while reducing the cost-per-click of your ad campaigns. Or a larger-scale approach can be taken that serves promotional offers to people who visited your site but didn’t convert.

17. Speedy Website Experience

Quickly loading websites and pages are good for SEO and users: almost half of people will abandon a site if it takes more than three seconds to load. Quick loading sites are critical, especially on mobile where people may have limited time for browsing and finding solutions to their problems. Slow page speeds have a huge impact on bounce rate: Google’s research on its own site found that by expanding search results from 10 to 30, it increased load times by half a second, leading to a 20% drop in traffic.

In next week’s blog, we’ll discuss the 2017 SEO Marketing trends. Stay tuned!

 

Planning for the Future

If you’re ready to launch a smart marketing campaign using today’s latest trends to get ahead of your competition, email our sales team at info@insilicomediagroup.com or call our office at 740-371-5099.