Traditional marketing focuses on finding customers. Marketing techniques are interruptive and marketer-centric. Today’s technology has made them less effective and more expensive. Caller ID blocks telemarketers, DVRs and subscription-based streaming devices make television commercials irrelevant, and online news websites have essentially made print ads obsolete.
Instead of telemarketing, we focus on search engine optimization, so customers can find you when they need you.
Instead of television ads, we create videos people can play on-demand.
Instead of buying display ads in print publications, we publish business blogs people look forward to reading.
Traditional advertising is limited to physical space. Magazine ads, print ads, billboards – all are limited to specific size perimeters. Radio and television ads are restricted by time. And none of these methods come with an analytical report to validate their value. And any changes to these campaigns resulted in deadline restrictions, as well as additional production costs to you.
But now, thanks to the internet, space is basically unlimited, and you can see what is and is not working on a real-time basis, and make changes as often as you want, as you feel necessary.
Our focus in digital marketing is to get your business found by potential customers. We make you part of the conversation, and support the new buying habits of tech-savvy adults.
Traditional marketing is convenient for the marketer, but it is not a great experience for the user – the potential customer. Digital marketing enables businesses to empower potential customers with knowledge.