Today, you can’t think about marketing your business without the industry buzzword “CONTENT MARKETING” coming to light.
As the marketing team at InSilico Media Group is discovering, content marketing is changing in 2017.
But for now, focusing on 2016, content marketing is about informing and entertaining your audience, social media is about promoting your content, and SEO is about making sure the technical t’s are crossed and i’s are dotted so search engines can find your content, right?
All three work toward the same thing: achieving relevance for your audience.
Online marketing is growing, so it’s no surprise that SEO, social media, and content marketing are finding themselves under the same umbrella. When the three are working in sync, they help acquire customers and increase website traffic through valuable content. This is in part due to the changes to Google algorithms, which now factor social signals as an indicator in search rankings. To make an organic marketing plan that works towards your company’s goals, it’s important to know how content marketing, social media and SEO all fit into the same strategy.
Here are 4 ways content marketing, social media and SEO work together to improve organic marketing:
Google uses Twitter to discover new content
The internet is an ever-growing public library filled with content and no central filing system. Google gathers pages during its crawl process and then creates an index, so we know where to find things when we’re searching for it. This process can be quite tedious with the amount of content being produced each day and every hour. InSilico Media Group is happy to partner with our clients to produce quality content for continued posting. Content indexation is important for SEO because the faster you can get your content indexed, the faster you’ll get rewarded through organic traffic to your site.
Social shares is the new link building
One of the many factors that contributes to a high ranking on Google is how many linkbacks your website receives. Unfortunately, this factor is easily manipulated through black-hat SEO techniques, such as keyword stuffing, invisible text, and creating “fake” websites that link back to the website you’re trying to optimize. As a result, Google has instead chosen to look into social signals like Tweets, Facebook posts, +1s and so on, as a non-manipulated way of getting links. Gone are the days where you had to work hard on creating “link juice”—now, social media and SEO can work together to give your website the link backs it needs.
Google loves Google+
This one is pretty obvious: Google factors in your presence on Google+. Be sure to post the content you want to be ranking for on Google+ to prove to Google that you are worthy of positioning high in their search engine.
InSilico Media Group places a high priority on Google+. This is one way that local social media experts prove that they do not have your company’s best interests at heart. If a social media expert is more focused on interactions across social platforms, but ignore the valuable platforms that boost search engine traffic to your website, this should raise a red flag.
While you do want to interact with your potential and current customers on social media, it is important to ensure you are found on search engines as well as social media. Currently, no local Mid-Ohio Valley based marketing agency focuses on Google+. Despite interaction and engagement being “low” on a localized level for Google+, this is one platform that you can’t ignore. Done correctly, you can connect with industry influencers that will share your content and provide value to your brand.
Pick a company that leads by example.
SEO isn’t all technical anymore
With the many algorithm changes Google has gone through, now more than ever, content is King. Google wants the best, most relevant content to rank highly, and the result is that SEO has become more human-friendly. Google is looking more at the kind of content you’re sharing with people, instead of the number of keywords you can shove into a blog post or website.
Yes, technical stuff like where you place your keyword in your H1, URL, meta description, and title tag still matters. But, more importantly, it’s how you use those keywords to answer questions people are genuinely asking. Rather than just entering a stand-alone keyword like “hair dye”, optimize for phrases such as “how to use hair dye?” This will help you create content that really matters to people.
InSilico Media Group loves working with our clients to connect their social media and SEO efforts together through smart marketing and good use of content marketing.