Why You Need To Use Social and SEO Together

Today, you can’t think about marketing your business without the industry buzzword “CONTENT MARKETING” coming to light.

As the marketing team at InSilico Media Group is discovering, content marketing is changing in 2017.

But for now, focusing on 2016, content marketing is about informing and entertaining your audience, social media is about promoting your content, and SEO is about making sure the technical t’s are crossed and i’s are dotted so search engines can find your content, right?

Wrong!

All three work toward the same thing: achieving relevance for your audience.

Online marketing is growing, so it’s no surprise that SEO, social media, and content marketing are finding themselves under the same umbrella. When the three are working in sync, they help acquire customers and increase website traffic through valuable content. This is in part due to the changes to Google algorithms, which now factor social signals as an indicator in search rankings. To make an organic marketing plan that works towards your company’s goals, it’s important to know how content marketing, social media and SEO all fit into the same strategy.

Here are 4 ways content marketing, social media and SEO work together to improve organic marketing:

Google uses Twitter to discover new content
The internet is an ever-growing public library filled with content and no central filing system. Google gathers pages during its crawl process and then creates an index, so we know where to find things when we’re searching for it. This process can be quite tedious with the amount of content being produced each day and every hour. InSilico Media Group is happy to partner with our clients to produce quality content for continued posting. Content indexation is important for SEO because the faster you can get your content indexed, the faster you’ll get rewarded through organic traffic to your site.

Social shares is the new link building
One of the many factors that contributes to a high ranking on Google is how many linkbacks your website receives. Unfortunately, this factor is easily manipulated through black-hat SEO techniques, such as keyword stuffing, invisible text, and creating “fake” websites that link back to the website you’re trying to optimize. As a result, Google has instead chosen to look into social signals like Tweets, Facebook posts, +1s and so on, as a non-manipulated way of getting links. Gone are the days where you had to work hard on creating “link juice”—now, social media and SEO can work together to give your website the link backs it needs.

Google loves Google+
This one is pretty obvious: Google factors in your presence on Google+. Be sure to post the content you want to be ranking for on Google+ to prove to Google that you are worthy of positioning high in their search engine.

InSilico Media Group places a high priority on Google+. This is one way that local social media experts prove that they do not have your company’s best interests at heart. If a social media expert is more focused on interactions across social platforms, but ignore the valuable platforms that boost search engine traffic to your website, this should raise a red flag.

While you do want to interact with your potential and current customers on social media, it is important to ensure you are found on search engines as well as social media. Currently, no local Mid-Ohio Valley based marketing agency focuses on Google+. Despite interaction and engagement being “low” on a localized level for Google+, this is one platform that you can’t ignore. Done correctly, you can connect with industry influencers that will share your content and provide value to your brand.
Pick a company that leads by example.

SEO isn’t all technical anymore
With the many algorithm changes Google has gone through, now more than ever, content is King. Google wants the best, most relevant content to rank highly, and the result is that SEO has become more human-friendly. Google is looking more at the kind of content you’re sharing with people, instead of the number of keywords you can shove into a blog post or website.

Yes, technical stuff like where you place your keyword in your H1, URL, meta description, and title tag still matters. But, more importantly, it’s how you use those keywords to answer questions people are genuinely asking. Rather than just entering a stand-alone keyword like “hair dye”, optimize for phrases such as “how to use hair dye?” This will help you create content that really matters to people.

 

InSilico Media Group loves working with our clients to connect their social media and SEO efforts together through smart marketing and good use of content marketing.

Start Working With Web Marketing As Soon As Possible

Website marketing can dramatically benefit your business. You just cannot avoid it. A website does nothing on its own. Your website relies on traffic and to attract traffic you must market it. In the early days of the Internet, you didn’t need to do much website marketing. There wasn’t much competition online. Those days are long gone. If you have competitors, you have to have a website marketing plan to stand out.

Website marketing takes a lot of work and research. Successful internet marketing agencies like InSilico Media Group can help you start your system. Our team members are willing to provide expert advice for free. By a website marketing plan, I don’t mean a long document that would make any business school professor salivate. I mean a real conscious step-by-step effort to market your website.

You need a marketing plan to attract and keep customers. A good marketing plan is a strategy that will include facts, numbers, and objectives. It will help you to achieve what you want from your website, whether that be sales, leads or whatever. No matter how attractive or well designed your website is, it will get little or no traffic unless you market it. It is a mistake to just build your website and then sit back and wait for visitors. Sorry, but it is never going to happen.

Here are some potential website advertising options:

  • Mobile advertising – Advertising across mobile devices, mostly smartphones and tablet computers. Mobile advertising is one of the fastest growing channels.
  • Video advertising – Using video content to promote your business is an example of video advertising.
  • Search advertising – Search advertising is what we call search engine marketing (SEM) and pay-per-click (PPC). The largest search advertising platforms are Google, Yahoo, and Bing.
  • Cross-channel advertising – To advertising across multiple advertising channels, search, display, mobile, social, and video.
  • Display advertising – Advertising your website or product on websites. Related blogs and news sites are common display advertising options.
  • Social advertising – Facebook ads would be one example of social advertising.

Although results may come slowly at first, the marketing will soon be well worth what you put into it.
Every successful website is the result of marketing.

A good online marketing plan will ensure that you are attracting potential clients at every stage of the sales process. You can still reach out to many potential clients with advertising, direct marketing and with public relations campaigns.

If you don’t have a website marketing budget, you are not serious about marketing. The one important thing to remember is that you must never stop marketing. It is the lifeblood of your business and absolutely necessary for your continued growth and survival.

Your company needs to consider its mobile audience

A new study from Google and research firm Purchased, titled “Mobile Has Changed How People Get Things Done,” looked at how individuals leverage their smartphones to meet their various needs, such as checking social media, interacting with a business and researching products. The research showed that mobile search was overwhelmingly the top reason for smartphone usage, while visiting a retailer’s application or mobile Web site was a close second, suggesting that marketers must offer up-to-date inventory and information in order to maximize sales. For the report, Google polled 1,000 U.S. smartphone users over a four-week period in 2016’s first quarter.

Pointing to the correlation between conducting research on a mobile device and receiving product inspiration from a brand, a recent study from Google found that 92 percent of consumers who did research on their smartphones also made a purchase within the same day.

“In moments of need, people turn to their phones and search,” said Lisa Gevelber, vice president of marketing at Google, Americas. “When a question or need arises, our phones are far and away our most trusted resource, with 96 percent of people using a smartphone to get things done.

“To meet these needs, people are at least twice as likely to use search than other online or offline sources such as store visits or social media. Not only is search the most used resource, it’s the resource 87 percent of people turn to first.”

Eighty-one percent of consumers used their mobile devices to look up businesses’ store hours and product availability each week, underscoring the need for companies to continuously update their local search pages with accurate information.

 

Posted in Web