The fact is, 95% of marketers are already utilizing some form of marketing and 90% of buyers say “they’ll find you” when they’re ready to buy… so search marketing is quite simply: unavoidable!
And why would you want to avoid it?
Many companies are relying on SEO, and when it alone does not work, people often become frustrated and think SEO is a scam, or is dead. Trust me, SEO isn’t dead, but it has changed.
There’s just one problem: Most search marketers are still acting like it’s 2009. They’re the proverbial ostrich with their head stuck in the sand…unwilling to admit that search has changed. Thanks to Google’s Panda and Penguin updates, the old rules of SEO no longer apply. If you’re still relying on keywords – it’s time to update your SEO. Today, to get ranked (and STAY ranked), site owners need to emphasize user experience over traditional variables such as links and keyword density.
More importantly, they need to optimize based on the user’s intent of search (and not just the search bots). This is quite simply the biggest shift to occur in Search Marketing since the launch of Google.
It’s called: IBSO. “Intent Based Search Optimization”.
Right now, at this very moment, there are cash-in-hand buyers looking for your product or service, and if you can ensure that these find YOU (instead of your competitors), most of the truly “hard work” of marketing is done.
That’s where InSilico Media Group comes to the rescue. Specifically, we help brands accomplish IBSO through:
- an establish an organic traffic strategy that generates more inbound traffic and leads through multiple search channels (not just Google).
- identify and remove crippling search issues.
- use of UXO and RXO best practice to build a “white hat”, sustainable search strategy that plays by post-Penguin and Panda rules.
identify and remove crippling search issues that must be fixed first.
- leveraging Google’s “QDF algorithm”, breathing new life into the content you’ve already spent time and energy creating.
build authoritative backlinks to your website.
The rules of search have changed and will continue to change and develop to keep up with technology, and if you want to compete in the search channels today, you need to hire a team that understands these new rules and the step-by-step process for implementing them.