Social Media Marketing as a stand-alone strategy for marketing your business is no longer effective. What attracted so many small businesses to it in the first place (“it’s free!”) is now our downfall.
In the Mid-Ohio Valley, many of us benefit from the fact that we are a small community, therefore our “six degrees of separation” is, in all reality, around 2-3 degrees at most. This allows us to “friend hoard” online – where the majority of local Facebook users have thousands of “friends” – some of which we know only through our degrees of separation on a digital-only basis, and others we “friend” because we met them once, at a picnic, and they are the cousin of your friend’s brother’s step-sister.
This trend, added with the fact that Facebook announced only 3% of page followers actually see the content on that page (and analytics don’t lie!), then that is even more eye-opening that social media can’t be your sole marketing strategy.
The good news is, social media allows your business to leverage one of the hottest 2016 marketing trends: showcasing the human side of your business. Through social media, you can connect with your audience, tell them stories, answer their questions, thank them for their business, and so much more.
If you’re ready to discover how social media can partner with other marketing strategies to spotlight your business in the best possible light, contact us today!
HAVE FUN WITH YOUR SOCIAL MEDIA!