Experience is our middle name.

Our team of highly skilled professionals boasts over 30 years in the marketing industry.  We offer services to a variety of clients, from a plethora of industries throughout the Mid-Ohio Valley and states of West Virginia and Ohio.

If you’re looking for SMART, affordable marketing solutions for your company, look no further.
The team at InSilico Media Group is skilled in over 60 industries, including:

Accountants
Alcoholism Treatment Centers
Antiques
Art Galleries, Dealers and Consultants
Appliance Service and Repair
Attorneys/Lawyers
Bakeries
Building Materials
Carpet and Rug Cleaners
Carpet and Rug Dealers
Chiropractors
Fences
Fireplace Equipment and Supplies
Funeral Directors
Furniture Stores
Garden Centers
Gas, Propane
General Contractors
Golf Courses
Golf Equipment & Supplies
Hardware Stores
Health Clubs
Hearing Instruments
Home Care Agencies
Hospitals
HVAC Contractors
Ice Cream and Frozen Dessert Shops
Insurance Agencies
Jewelry Stores
Kennels & Pet Boarding
Kitchen Cabinets
Liquor, Beer and Wine Stores
Lumber Dealers
Motorcycles and Motor Scooters
Nursing Homes and Assisted-Living Facilities
Oils – Fuels
Oil and Lube Centers
Optical Goods
Pawn Shops
Pet Grooming
Plastic Surgery
Physicians and Surgeons
Pizza Restaurants
Podiatrists
Portrait Photographers
Recreational Vehicles
Restaurants
Retirement and Life-Care Communities
Roofing Contractors
Rubbish & Garbage Removal
Sporting Goods Dealers
Stereophonic & Hi-Fi Dealers
Tanning Salons
Taxicabs
TV, Cable and Satellite
Theaters
Tile Dealers, Ceramic
Tire Dealers
Toy and Game Stores
Transmission Repair Shops
Travel Agencies
Veterinarians
Weight Loss Centers
Windows
… and more!

10 Reasons You Need To Advertise During Tough Times

1. You’re Open – You still turn your lights on. Why not invite people in? If you are open for business at all, you must market that business.  Unless you’re in the movie, “Field of Dreams” you will not be able to just build it and hope they come.  Passersby will become blind to your “open” sign, and individuals that may take a different route may not know you exist at all.

2. Opportunity – When the pie gets smaller, you can still get a larger slice.  Advertising during tough times increases your odds of being the vendor of choice and seizing share from your competitors.  Nowadays it seems that a new competitor pops up almost weekly.  If you’re not consistently advertising your brand, you may loose top-of-mind awareness to your new competitors before you even know they exist.

3. Reliability – When your business gets softer, increase your core media. Media mix is a desirable goal except during tough times when you need to rely more heavily on your base mediums, as well as your interactive mediums.

4. Proven Results – Newspapers get proven results.  During tough times, your advertising needs to be focused on ROI and not the other nice options.  Not every advertising medium will produce an ROI that will justify your cost.  If you are a retailer that has a smaller sales volume and is a “buy on a whim” product (such as clothing, small appliances, sports equipment, etc.), investing in a billboard or a series of newspaper ads may not be practical.  However, if your product or service requires a lengthy sales process, is a high-dollar item, or requires planning, a billboard or series of ads may be practical for you.

5. Fish Where the Fish Are – Traditional media offers the best established local reach, and digital media allows you to pick your target market.  If you’re not reaching out to consumers, they’ll purchase from other companies that are reaching out to them.

6. Tough Customers – Consumers research purchases more during tough times.  Be among the considered choices. If you are not making it easy for customers to find you, you will quickly lose market share to your competition.

7. Credibility – Advertising in a credible medium is an indication that you are.  As you continue to establish yourself in the community, both through physical location and service, as well as advertising, you will show you are a credible option for consumers to purchase your product/service.

8. Bravado – Never show your fear. Advertising indicates your confidence in your business. Consumers are aware of companies that look as though they have “given up”.  Just as they may become apprehensive to enter a building that is weathered and appears to be in poor condition, consumers may also be apprehensive to purchase from a company that appears to be failing by lack of promotion.

9. Convert “Wants” into “Needs” – During tough times, consumers buy what they need and not what they merely want.  It is up to you to convince consumers they need what you offer.  Great marketing tells a story – a story of how their life will be once they purchase what you’re selling; a story of how their life will be if they do not purchase from you.

10. Start the Funnel – Even if customers are not buying today, advertising is your opportunity to start people thinking about what is important to buy and who from.  It will pay off later.

 

InSilico Media Group is dedicated to helping small, local businesses grow through smart marketing solutions and responsive, professionally designed websites.  Our low overhead, lean strategy, and focused team means great things for our clients – no longer do they have to worry about turnover rates and the high price tag of hiring a dedicated in-house professional.

If you’re ready to jump start your business’s marketing, contact us today!

“My business is very small – we’re only a team of five. Do I really need a website?”

“My business is very small – we’re only a team of five. Do I really need a website?”

That is a great question.  So should your business have a website, even if your business is small and sells products or services you don’t think can be sold online? My answer is yes, if you have a business, you should have a website. Period. No question. Without a doubt.

Also, don’t be so quick to dismiss your product as one that can’t be sold online. Nowadays, there’s very little that can’t be sold over the internet. More than 20 million shoppers are now online, purchasing everything from books to computers to cars to real estate to jet airplanes to natural gas to you name it. (In fact, you can even buy lobster on Amazon.com now)  If you can imagine it, someone will figure out how to sell it online.

What’s even better – I’ve even seen progressive clients across the country sell services online.  I’ve seen an automotive location sell emissions inspections online, allowing you to pay when you schedule, so you literally can pull up to the station, get inspected, get your sticker, and be on your way, without removing your wallet.  I’ve seen forward-thinking HVAC companies sell quarterly service packages online, allowing their customers to purchase a routine maintenance check, schedule their appointment, and not have to hand the random service repair person that shows up any of their personal information.

Trust me – even if you are not selling a physical product, the appeal of payment through a secure source is actually extremely attractive.

But – you don’t have to sell online. The point to be made here is that you should at the very least have a presence on the web so that customers, potential employees, business partners and perhaps even investors can quickly and easily find out more about your business and the products or services you have to offer.

That said, it’s not enough that you just have a website. You must have a professional-looking site if you want to be taken seriously.   We live in the digital era.  We live in an economy that has bread individuals to find the “best bang for their buck”… This new generation of young professionals research before purchasing.  They live in an almost-afraid to commit, or enter, before thorough research online.  I’ve been out shopping with friends who would not enter a store in town before looking through their Facebook posts.  We were literally outside on the store, looking in through the window, and my friends were checking out the store’s Facebook and website before determining it was safe to enter.  Were they checking to ensure they wouldn’t be eaten by zombies? Maybe. But they would not enter before they looked online.

Since many consumers now search for information online prior to making a purchase at a brick-and-mortar store, your site may be the first, or only, chance you have at making a good impression on a potential customer. If your site looks like it was designed by a barrel of colorblind monkeys, or your 10 year-old nephew, your chance at making a good first impression will be lost.

 

One of the great things about the internet is that it has leveled the playing field when it comes to competing with the big boys. As mentioned, you have one shot at making a good first impression. With a well-designed site, your little operation can project the image and professionalism of a much larger company. The inverse is also true. I’ve seen many big company websites that were so badly designed and hard to navigate that they completely lacked professionalism and credibility. Good for you, too bad for them.

You also mention that yours is a small operation, but when it comes to benefiting from a website, size does not matter. I don’t care if you’re a one-man show or a 10,000-employee corporate giant; if you don’t have a website, you’re losing business to other companies that do.

Your website is an important part of your business. Make sure you treat it as such.