If you’re curious on how to grow your business, we should talk.
The first step to attracting new business is a quality website. Whether you go with an instant site, a self-host or DIY site, or a custom site built by professionals like our team at InSilico Media Group, 94% of consumers used search to buy something (both online and offline) in 2012. Imagine how much that number has grown.
Websites allow you to establish your digital footprint using search engine optimization (SEO) and pay-per-click Google ads. Many businesses utilize PPC ads, without placing an emphasis on their SEO efforts. In order to maximize your return on investment, it is vital to improve and use organic search to lower the costs of traffic to your website. Many marketing firms also forget to focus on both, thus resulting in only 17% of advertisers considering PPC campaigns profitable.
SEO leads are 8 times more impactful from print leads. SEO leads have a 14.6% close rate, whereas print leads only have a 1.7% close rate. SEO helps business owners see more leads at a lower cost over time.
Social media and blogs are an easy way companies can leverage marketing efforts to increase their SEO traffic. Companies that blog get roughly 434% more indexed pages. More pages means more leads, more customers, more interest in your business, allowing you to establish yourself as the industry’s market leader. Businesses can measure traffic that comes from social platforms like Facebook or LinkedIn. Blogs that are shareworthy get linked to, which makes search engines find you.
While this sounds easy enough, companies tend to forget that social media management is vital. Companies can easily stretch themselves too thin on social media, resulting in a lack of reputation management, extending response times. Many businesses become frustrated and abandon their social media efforts all together.
InSilico Media Group is your partner for all SEO and PPC efforts. We help brands manage their identities on social media, while maintaining a rapid response time and creating valuable blog content that will get your audience talking, resulting in an increase in digital traffic, therefore increasing your store sales. If you’ve been thinking about how to increase traffic to your website, boost your online sales, and bring more customers through your door, we can help. Contact us today.