SEO, Social, and PPC are vital to digital advertising

If you’re curious on how to grow your business, we should talk.

The first step to attracting new business is a quality website. Whether you go with an instant site, a self-host or DIY site, or a custom site built by professionals like our team at InSilico Media Group, 94% of consumers used search to buy something (both online and offline) in 2012.  Imagine how much that number has grown.

Websites allow you to establish your digital footprint using search engine optimization (SEO) and pay-per-click Google ads.  Many businesses utilize PPC ads, without placing an emphasis on their SEO efforts.  In order to maximize your return on investment, it is vital to improve and use organic search to lower the costs of traffic to your website.  Many marketing firms also forget to focus on both, thus resulting in only 17% of advertisers considering PPC campaigns profitable.

SEO leads are 8 times more impactful from print leads. SEO leads have a 14.6% close rate, whereas print leads only have a 1.7% close rate.  SEO helps business owners see more leads at a lower cost over time.

Social media and blogs are an easy way companies can leverage marketing efforts to increase their SEO traffic. Companies that blog get roughly 434% more indexed pages. More pages means more leads, more customers, more interest in your business, allowing you to establish yourself as the industry’s market leader.  Businesses can measure traffic that comes from social platforms like Facebook or LinkedIn.  Blogs that are shareworthy get linked to, which makes search engines find you.

While this sounds easy enough, companies tend to forget that social media management is vital.  Companies can easily stretch themselves too thin on social media, resulting in a lack of reputation management, extending response times.  Many businesses become frustrated and abandon their social media efforts all together.

InSilico Media Group is your partner for all SEO and PPC efforts.  We help brands manage their identities on social media, while maintaining a rapid response time and creating valuable blog content that will get your audience talking, resulting in an increase in digital traffic, therefore increasing your store sales.  If you’ve been thinking about how to increase traffic to your website, boost your online sales, and bring more customers through your door, we can help. Contact us today.

Choosing a Web Design Company

In todays competitive business world, a website is an absolute must have. Businesses can’t expect to get by anymore simply by referrals and word of mouth. Choosing exactly how that site will be built is a big decision. When deciding on a design company to put together your site there are a few key things to look for before making a decision

  1. Their own site

When choosing a company, first and foremost, look at their site. Is it current? Design trends have a tendency to change annually. You want a company that is up to date on the current trends. If a company as a site that is out dated, can you trust that yours will be up to date? Is their site complete? Particularly important if a company is using a CMS tool for their site, are all sections complete or did they import example template data and not replace it with their own content, are there sections like team member sections that have names but no images, are all the images uniform? Is the site mobile responsive? With the recent update to Google’s search ratings, a mobile friendly site is a must have. If a developers site is not mobile friendly, how can you expect them to do that for you as well? What their site looks like says about them.

Design2.  Existing Portfolio

A company’s work will often times speak for itself. A design company worth its salt will have a good current portfolio in which to show off it’s work. If a company doesn’t have a current portfolio or many of the designs seem outdated or don’t seem to have a very good look to them, that might be a good idea on the kind of work that they will be able to produce when building a site for you.

3.  Reputation

Before you hire a design company, do a little digging. What is the reputation of the company? Do some research, on not just their current clients, but their previous clients as well. Find out if they met their deadlines. Do you want to work with a company that will over promise just to get your business, but then under deliver? If they quote you 4 weeks, will it really be done in 4 weeks or will they still be sorting things out 3 months in? Make sure they are easy to work with. You don’t want to work with a company that treats you like they are doing you a favor by building out your site for you. You are their client, they work for you.

At InSilico Media Group we have no overhead and are small enough that we always put the client first. Our design team has over a decade of experience with training from some of the largest names in the industry, including: Google, Microsoft, Adobe and Apple. We pride ourselves on providing realistic timelines, and open communication with out clients. With us, you aren’t just another account but a member of the family.